Many utilities are finding that even well-targeted customers aren’t moving from “I’ve heard of it” to “I’m in” for load flexibility programs. Onward Climate’s latest pilot with a Pacific Northwest utility tested what happens when you replace one-way messages with live, structured conversations that surface what customers care about and match them with the right offer in a single phone call. In just a few weeks, outbound calling to a previously hesitant segment delivered a 7.45% conversion rate, substantially higher than typical email conversion rates, while keeping education and trust at the center of every interaction.

If you’re looking for ways to move customers beyond awareness to enrollment, download the full case study to learn more.