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Spring 2025
PLMA Conference

May 5-7, 2025

Join us

The 2025 PLMA Spring Conference will offer real-world insights into flexible load management, DERs as a grid resource, flex load valuation, equitable access through flex load, decarbonization, EV managed charging, and much more! We hope you’ll join us for exceptional peer-selected sessions, plentiful networking, and important insights into the evolving energy transition.

Twice a year, PLMA convenes ~425 load management practitioners for peer-led discussions and conversations on key energy topics and developments, all within a welcoming and supportive professional community.

Attendees include representatives of private and publicly owned utilities, technology companies, energy solution providers, equipment manufacturers, research and academic organizations, government, and regulatory staff.

We encourage everyone with an interest in flexible load management and its important role in the energy transition to join us in Kansas City!

Destination

Kansas City, MO

When

May 5-7, 2025

Location Details

The Westin KC at Crown Center
1 East Pershing Road
Kansas City, MO | 64108
Tel: (816) 474-4400

See Who’s Attending!

Registration

Members Pricing

$1,695

Register Members

Non-Members Pricing

$2,595

Register non-Members
  • PLMA members must sign in to PLMA with your username and password to access the conference’s member rates or one of your organization’s member passes.
  • If you need information on member passes, contact Monica Hammond.
  • If you are not a PLMA member, click on “Register Non-Members” and follow the directions to create a complimentary PLMA user profile and receive our non-member rate.
  • Please Note: Late registration fees will apply beginning Monday, April 28, 2025.

Your conference registration includes one admission to all conference sessions and meals, and most networking events. Please note that some off-site events may include a nominal participation fee.

If you are not a PLMA member and pay the full registration rate, you can count this registration fee as a credit toward a PLMA membership for your organization if it joins PLMA before June 30, 2025.

Conference Location & Hotel

The conference sessions will take place at:

The Westin Kansas City at Crown Center
1 E Pershing Road
Kansas City, MO 64108
(816) 474-4400

Located amid several downtown attractions, The Westin Kansas City at Crown Center is a haven of wellness and renewal. Embrace relaxation in spacious accommodations with Heavenly® Beds, floor-to-ceiling windows, large work desks, and signature amenities. Plus, there’s easy access to popular attractions including Crown Center KCMO, Union Station, T-Mobile Center, The Kansas City Convention Center, and the Power & Light District.

Book Your Room

Lodging is not included with your conference registration. Make sure all of your organization’s attendees have time to book a room. PLMA’s preferential rate of $199 a night at the Westin Kansas City at Crown Center ends at 5 pm CT, Friday, April 18. Register online at: Book MY PLMA Hotel Room

PLMA’s preferential rate is good for the dates May 2-9, 2025, until it’s sold out. If you receive a sold out message when trying to book, try a different set of dates, as the pre- and post-days may sell out earlier than the main conference days. If that happens, access the booking window on the hotel’s webpage or call the hotel directly at 1-816-474-4400 and ask for the PLMA room block.

Choose PLMA’s event dates which are May 5-7, 2025.

Taxes, fees, and optional gratuities are not included in PLMA’s preferential rate. Please note that PLMA never uses an attendee or exhibitor lodging provider. We provide you the ability to book directly, and cannot be responsible for promises made or broken by unaffiliated third parties.

Networking

Speakers

Conference FAQ

Conference Pricing Discounts

  • Planning to register multiple conference attendees? Consider a sponsorship that includes free conference passes. View “How Do I Become A Sponsor” in the conference FAQ to learn more.
  • Academic members receive 50% off the standard member registration.
  • Needs-based scholarships in exchange for volunteering: A limited number of opportunities exist to volunteer at the conference in exchange for a discounted registration. Please contact Judy Knight for more information.

How do I become a sponsor?

Learn about sponsorship opportunities here.

Payments, Cancellations, and Refunds Policy

  • All registration payments must be received one week prior to the conference. All walk-up registrations, including those for off-site events, must be paid on-site at the time of signup.
  • If circumstances change and you are no longer able to attend this event, you can cancel your registration for a full refund until Monday, April 28, 2025. Cancellations received on or after Friday, May 2, 2025, will receive a 50% refund of the total registration fee.
  • If you become ill after May 2, 2025 please obtain a doctor’s note documenting your illness. In this situation, you can apply your registration fee as a credit toward a future PLMA event, or you can request a refund in the form of your original payment method. Please email your doctor’s note with proof of illness to memberservices@flexload.org.
  • PLMA is unable to issue refunds for no-shows.

Meals

PLMA provides breakfast and lunch each day, together with light refreshments and two receptions. You are free to make your own dinner plans anywhere you choose.

Getting Around + Parking

  • For those flying in you may Lyft or Uber directly from the airport to the hotel.
  • Parking (On-site fees)
    • Valet, $35
    • Self-Parking, $25

Safety & Wellbeing

  • MASKS: Please respect the space of colleagues who need to continue to wear masks.
  • VALUABLES: Please do not leave your valuables and belongings unattended, at any time!
  • MISSING BADGE: Please notify the PLMA Registration Desk if you notice someone at the conference without a PLMA name badge.
  • SAFETY IN NUMBERS: Please walk in groups of two or more whenever you leave the hotel property.
  • EMERGENCY OR MEDICAL EMERGENCY: Please notify the PLMA Registration Desk immediately, in person or by phone via Nick Philip at 317-519-9686. PLMA will summon additional help and provide you with next steps.

Conduct 

All attendees or others who interact with attendees must comply with PLMA’s Code of Conduct posted at PoliciesSome policies are highlighted below but these are not the entirety of the policy or the Code of Conduct. You are encouraged to review the Code of Conduct in its entirety to ensure you and your organization are in compliance during PLMA events. Here are a few key highlights:

  • Anti-Harassment Policy:
    PLMA is dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, color, ethnicity, political position, or religion.
  • Conference Promotion Policy:
    PLMA recognizes that one of the benefits of a PLMA event is the interaction among the attendees and the open environment provided. It is the intent of PLMA that participants attending PLMA events be allowed to fully participate without outside distraction.
  • Anti-Trust Statement:
    PLMA’s Antitrust guidelines direct all conference participants to avoid discussion of topics or behavior that would result in anticompetitive behavior including: restraint of trade and conspiracies to monopolize, unfair or deceptive business acts or practices, price discriminations, division of markets, allocation of production, imposition of boycotts, and exclusive dealing arrangements.
  • Photographs:
    Video recordings, screenshots, and still shots are taken throughout the event and may be posted afterward as conference resources. By completing registration you agreed to have your image captured and all such images may be used for PLMA promotional purposes. 

Free Time 

You are welcome to conduct your own special events or meetings that do not compete with PLMA’s conference agenda. To make meetings more accessible and still allow registrants to get the most out of the conference’s learning and networking opportunities, PLMA offers the following guidance for hosting sanctioned sponsor or other activities: (please also see the Conference Promotion Policy in the Code of Conduct)

Please schedule your personal and professional meetings and activities either prior to or following PLMA’s scheduled conference programming.

  • Monday, May 5:
    Conference activities are scheduled for 8 to 10 pm
  • Tuesday, May 6 and Wednesday, May 7:
    The conference agenda includes a 90-minute lunch during which food will be served for the first 30 minutes. Free time is available during the last hour until conference sessions resume.
  • Tuesday, May 6:
    The networking reception is scheduled for 90 minutes. Food will be served during the first hour and free time will be available after the first hour.
  • Wednesday, May 7:
    ULME’s Networking Dinner will end at 8 pm. Please plan personal and/or professional activities following the dinner.
  • Thursday, May 8:
    The ULME meeting concludes at 4 pm. Please plan personal and/or professional activities for after 4 pm.

Social Media

PLMA encourages conference sponsors, speakers, and attendees to join our LinkedIn Group for “Flexible Load Management, DR, DERs, and Managed Charging Practitioners” and to post about your conference highlights and participation. Please hashtag conference-related posts with: #Spring25PLMAflm.

If your team would like to make their own posts on their personal LinkedIn pages, please encourage them to also tag these with #Spring25PLMAflm so PLMA can share them with others.

By the way, “flm” suffix stands for “flexible load management” and helps us to distinguish our PLMA from the Package Label Manufacturers Association (also a PLMA). Thank you!

Attendees

The following list includes the position titles and organizations of currently registered load management practitioners as of March 31, 2025.
Professional Title
Organization
Data Science Manager Alabama Power
Senior Program Supervisor, Demand Response Ameren
Energy Efficiency Director Ameren
Manager Energy Services Ameren
Engineer Ameren
Manager, Energy Efficiency & Demand Response Ameren
Leader VPP Expansion and Development Arizona Public Service
Sr Manager of Local Development Programs Ava Community Energy
Data Analyst Avista Utilities
Sr Program Manager Avista Utilities
Manager, Load Management Programs Baltimore Gas and Electric
VP Customer Experience and Innovation Berkshire Hathaway Energy
Director, Customer Solutions Berkshire Hathaway Energy
Energy Efficiency Manager MidAmerican Energy
Sr Energy Efficiency Manager MidAmerican Energy
Energy Efficiency Manager MidAmerican Energy
Program Manager, Load Management Baltimore Gas and Electric
Regulatory Analyst in Grid Planning, Energy Storage and Non-Wires Alternatives California Public Utilities Commission
CRO Camus Energy
Clean Energy and Resource Planning Manager City of Tallahassee Electric & Gas
Energy Transition Practice Director CLEAResult
Program Manager CLEAResult
Program Manager CLEAResult
Senior Product Manager Consumers Energy
Utility Program Manager Copeland
Energy & Utility Solutions, Business Development Copeland
Manager – Demand Response DTE Energy
Director – Load Management & Forecasting DTE Energy
Manager, Residential Demand Response Duke Energy
Director, Load Management Duke Energy
Sr. Advanced Grid Planning Engineer Duquesne Light Company
Director of Data Science E Source
Senior Director, Customer Energy Solutions E Source
Business Development Manager Eaton
Vice President, Marketing & Communications Edge Zero
Chief Revenue Officer – North America Edge Zero
Co-Founder and Strategy Director Edo
Utility Sales Director Edo
Director, Utility Sales Edo
Senior Program Manager Efficiency Maine
Senior Director, Electrification Strategies and Programs Electric Power Engineers
Program Manager, DER Integration EPRI
Founder and CSO Elexity
VP, Utility Sales and Market Development EnergyHub
Utility Sales Enersponse
CAISO Manager Enersponse
CBDO Enersponse
VP of Utility Sales Enersponse
Principal Team Leader, Grid Edge Customer Technologies EPRI
Researcher EPRI
Sr. Product Manager Evergy
Senior Engineer FortisAlberta
Senior Manager, Residential Product Management Franklin Energy
Managing Director GDS Associates
National Channel Sales Manager Generac
J.D. Candidate Georgetown University Law Center
Business Development Director GridBeyond
Associate Director Guidehouse
Sr. Account Manager Honeywell
DER Operations Manager Honeywell
Senior Account Manager Honeywell
Senior Market Value Strategy Analyst Hoosier Energy
Director ICF
Director, Flexible Load Management ICF
Senior Program Manager, Demand Response ICF
Director ICF
Senior Account Manager ICF
Senior Director ICF
Partnerships and Strategic Alliances ICF
Manager, Program Operations ICF
Director, Rate Marketing ICF
Senior Innovation Engineer IGS Energy
Commercial Energy Services IGS Energy
Global Solutions Sales Leader – DERMS Itron
Strategic Energy Consultant Kit Carson Electric Cooperative
Senior Advisor Kitu Systems
Principal Linden Clean Energy
Director, DSM LUMA Energy
CEO Michaels Energy
Account Manager Michaels Energy
Vice President, Product Mysa
DER Program Manager National Grid
Director, Markets and Rates National Rural Electric Cooperative Association
Manager Energy Solutions Newfoundland Power
Director, Marketing and Communication Northeastern REMC
Sr. Project Coordinator Northwest Energy Efficiency Alliance
Principal, Load Flex Strategy and Operations Northwest Energy Efficiency Alliance
Sr. Product Manager NRG
Senior Economist NW Natural
Peak Load Analyst NW Natural
CTO Olivine
Vice President, Decarbonization Solutions Olivine
Senior Manager Olivine
CEO Olivine
Director, Market Facilitation OpenADR Alliance
Senior Vice President Opinion Dynamics
Section Manager Orange and Rockland Utilities
Director, Clean Energy Programs Pacific Gas and Electric
Program Manager, Principal Pacific Gas and Electric
Program Manager, Energy Initiatives Pentair Pool
Manager PEPCO Holdings
President Pipes and Wires Consulting
Resources Manager PLMA
Operations Director PLMA
Sponsorship Manager PLMA
Chief Development Officer PLMA
Executive Director & CEO PLMA
Health & Safety Coordinator PLMA
Senior Portfolio Commercial Demand Response Program Manager Portland General Electric
Senior, Power Supply Analyst Prairie Power
PhD Student Princeton University
VP of Business Development PSD
Sr. Director, Business Development PSD
Product Development Manager Puget Sound Energy
Product Development Manager Puget Sound Energy
Supervisor Puget Sound Energy
Manager, Strategic Program Initiatives Puget Sound Energy
Senior Rates and Policy Analyst, Grid and Energy Services Qcells
Vice President, Utility Solutions Qmerit
Utility Business Development Lead Qmerit
GM Resideo Grid Services
CSM Resideo Grid Services
Commercial Excellence Manager Resideo Grid Services
Associate RMI
Business & Technical Development Manager Rypos
President Sagewell
Sr. Product Manager Salt River Project
Strategic Account Executive Schneider Electric
Senior Portfolio Manager, Emerging Markets and Technology Southern California Edison
Demand Response Program Management, Senior Manager Southern California Edison
Senior Advisor, Demand Response Products Southern California Edison
Sr. Program Manager Tennessee Valley Authority
SVP Threshold Installation & Outreach
Director Tierra Resource Consultants
Principal Tierra Resource Consultants
Project Manager II TRC Companies
Assoc. Director – DR Programs TRC Companies
Engineer III TRC Companies
Senior Consultant TRC Companies
Founder & Principal Trillium Energy Consulting
Principal Tucson Electric Power
Mechanical Engineering Student University of Waterloo
Vice President of Operations Utility Energy Services
Co-Founder Verdant Associates
Innovation and Technology Leader Vermont Electric Cooperative
Director of Client Implementation Virtual Peaker
Sr Analyst – Grid Innovation & Energy Efficiency Wabash Valley Power Alliance
Distributed Energy Resource Coordinator Wabash Valley Power Alliance
Senior Advisor WeaveGrid
Program Manager Xcel Energy
Prin Strategy & Planning Consultant, Integrated System Planning Xcel Energy
Product Portfolio Manager Xcel Energy
Product Portfolio Manager Xcel Energy