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AGENDA
SPRING 2025 CONFERENCE

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Agenda

Pre-Conference Networking Events
The National World War I Museum and Memorial Self-Guided Tour

The National WWI Museum and Memorial is the only American museum solely dedicated to preserving the objects, history and personal experiences of a war whose impact still echoes in the world today. The National WWI Museum holds the most diverse collection of World War I objects and documents in the world and is the second-oldest public museum dedicated to preserving the objects, history and personal experiences of the war. The Museum takes visitors on an epic journey through a transformative period and shares deeply personal stories of courage, honor, patriotism, and sacrifice. Designated by Congress as America’s official World War I Museum and located in downtown Kansas City, MO, the National WWI Museum and Memorial inspires thought, dialogue and learning to make the experiences of the Great War era meaningful and relevant for present and future generations.

6:00 pm - 8:00 pm

Meet Us at the Station!

Meet us at Harvey’s at Union Station! Harvey’s is a charming open-air restaurant situated in the heart of the Grand Hall of the historic Union Station. Grab a brew or a glass of wine, and enjoy a light bite and conversation with your PLMA colleagues before the conference kicks off.

Price: $30 per person.

8:00 - 9:00 am

Shared Breakfast: PLMA Education Class and Interest Groups | Century C
Sponsored by GridX

9:00 am - 4:30 pm

PLMA Education Class: “Load Flexibility: The Fundamentals”

This is a fast-paced survey class that provides an overview of many aspects of load flexibility, including demand response and DERs, DER applications, technology, wholesale markets, portfolio management, design and implementation, and evaluation. The instructors are PLMA member experts. Please register for this class when you complete your conference registration form.

Concurrent Interest Group Activities
Join the PLMA Interest Groups for candid, interactive roundtables among practitioners from utilities, consultancies, and technology providers who are actively engaged in the load management industry. Don’t miss the opportunity to learn from and share with your peers successes and challenges in these key areas of interest.

9:00 - 10:30 am

Build DSO Business Models with Flexibility Markets: What Will Work and Why?
In this three-part session with industry expert Doug Houseman of 1898 & Co., we’ll first review the vital role DSOs play in enabling DERs, plus how and why DSOs differ from traditional distribution utility models, and the importance of local flexibility markets. In part two, our global experts from Denmark and the U.K. will present specific use case examples that demonstrate DSOs and flexibility markets in action.

Applying the lessons learned and the opportunities our experts have explained, we’ll pivot to break-out groups to collaborate around the question of whether our existing organizations, with their current products and services, can evolve into DSOs, and what that would require. We’ll report out the group discussions, then debrief this exercise in detail to determine next steps for a DSO evolution in the U.S.

Ross Malme, Malme Energy Consulting

Ross Malme
Malme Energy Consulting

Michael Brown, Berkshire Hathaway, NV Energy

Michael Brown
Berkshire Hathaway, NV Energy

Jon Hilowitz, Orange and Rockland Utilities

Jon Hilowitz
Orange and Rockland Utilities

Doug Houseman, 1898 & Co.

Doug Houseman
1898 & Co.

Alex Ghanem
Piclo

Benjamin Lee, Electric Power Engineers

Benjamin Lee
Electric Power Engineers

Workshop: Design a Fully Funded Electrification Program
Join us for a conversation about electrification and how its programs vary by building type and region across the country. We’ll share some short case studies then break into groups to collaborate on the construction of some fully funded building electrification programs where the sky’s the limit! Learn from colleagues across the country about the ways they are advancing electrification opportunities for residential, commercial, industrial, retail and LMI buildings.

Mark Gentry
Franklin Energy

Luke Surowiec
ICF

Brittainy Pond
Puget Sound Energy

John Powers, Elexity

John Powers
Elexity

10:30 - 10:45 am

Shared Refreshment Break: PLMA Education Class and Interest Groups | Century C
Sponsored by GridX

10:45 am - 12:15 pm

Build DSO Business Models with Flexibility Markets: What Will Work and Why?
In this three-part session with industry expert Doug Houseman of 1898 & Co., we’ll first review the vital role DSOs play in enabling DERs, plus how and why DSOs differ from traditional distribution utility models, and the importance of local flexibility markets. In part two, our global experts from Denmark and the U.K. will present specific use case examples that demonstrate DSOs and flexibility markets in action.

Applying the lessons learned and the opportunities our experts have explained, we’ll pivot to break-out groups to collaborate around the question of whether our existing organizations, with their current products and services, can evolve into DSOs, and what that would require. We’ll report out the group discussions, then debrief this exercise in detail to determine next steps for a DSO evolution in the U.S.

Ross Malme, Malme Energy Consulting

Ross Malme
Malme Energy Consulting

Michael Brown, Berkshire Hathaway, NV Energy

Michael Brown
Berkshire Hathaway, NV Energy

Jon Hilowitz, Orange and Rockland Utilities

Jon Hilowitz
Orange and Rockland Utilities

Doug Houseman, 1898 & Co.

Doug Houseman
1898 & Co.

Alex Ghanem
Piclo

Benjamin Lee, Electric Power Engineers

Benjamin Lee
Electric Power Engineers

Redefining C&I Load Flexibility to Address Customer Needs and the Grid
News Flash! Customers are demanding more from the grid than ever. Join us for an interactive session in which we’ll explore the unique flexibility challenges of small/medium commercial buildings, industrials, large commercial buildings, and the exploding data center segment. We’ll hit all of the sector’s hot topics and will invite the audience to determine priority issues in need of immediate attention.

Vasudha Lathey
Olivine

Bruce Brazis
Arizona Public Service

Tom Roberts, IGS Energy

Tom Roberts
IGS Energy

Isaac Barrow, Portland General Electric

Isaac Barrow
Portland General Electric

Jingjing Liu, Lawrence Berkeley National Lab

Jingjing Liu
LBNL

Stan Nabozny
Michaels Energy

John Powers, Elexity

John Powers
Elexity

Beth Crouchet, Budderfly

Beth Crouchet
Budderfly

Bruce Lindsey
Trane Technologies

Courtney Blodgett, Edo

Courtney Blodgett
Edo

12:15 - 1:15 pm

Shared Lunch: PLMA Education Class and Interest Groups | Century C
Sponsored by GridX

1:15 - 2:45 pm

More coming soon!

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First Name
Company

Vector graphic of no thumbnail symbol

First Name
Company

1:15 – 2:00 pm | Orchestrating DER Coordination: The PNNL Perspective
This presentation provides an overview of the three facets of PNNL’s experience in DER coordination:

  1. Demonstrating load flexibility in a range of residential and commercial buildings, together with PNNL’s deployment partners
  2. Developing the required grid architecture and interoperability standards needed to enable advanced coordination and
  3. Assessing the engineering feasibility and economic impact when DERs are adopted at scale.

Hayden Reeve
PNNL Electricity Infrastructure and Buildings Division

 

2:00 – 2:45 pm | VPP Liftoff: Adopting and Adapting Best Practices from Two Utility-Led VPPs
Harnessing the power of virtual power plants (VPPs) can help grid stakeholders with managing the rising electricity demand, shifting supply resources, increasing distribution costs,  and provide benefit with reliability and affordability challenges, and other pressures. Join this session to learn about how two utilities have implemented and designed VPP programs to meet near-term grid needs. In addition, there will be results from DOE’s just-published Pathways to Commercial Liftoff: Virtual Power Plants 2025 Update, which includes 75+ case studies and 60+ industry and DOE resources to support industry practitioners with VPP deployments.

Paul Wassink
National Grid

Shawn Grant, PacifiCorp

Shawn Grant
Rocky Mountain Power

Elena Essa, RMI

Elena Essa
RMI

Engaging C&I Customers on Innovative Rates
Innovative rates like Time of Use (TOU) and Critical Peak Pricing (CPP) constitute a key demand flexibility engagement lever for C&I customers. However, as our session panelists can attest, engaging C&I customers on this topic is no easy task. This interactive session offers an opportunity to hear lessons from the field about the best strategies for engaging C&I customers on innovative rates. It will also include recent research from ACEEE and NREL on how rates can be both a solution and a barrier to incorporating new technologies in the C&I setting. We’ll also delve into the real world challenges of engaging large customers on advanced rate plans.

Chetna Smith, Southern California Edison

Chetna Smith
Southern California Edison

Shawn White, Xcel Energy

Shawn White
Xcel Energy

Aditie Garg
National Renewable
Energy Laboratory

Richard Hart, American Council for an Energy-Efficient Economy

Richard Hart
American Council for an
Energy-Efficient Economy

Jordan Folks
Opinion Dynamics

Mahayla Slackerelli, Calpine Community Energy

Mahayla Slackerelli
Calpine Community Energy

Michael Pirro
GridX

Leigh Winterbottom, ICF

Leigh Winterbottom
ICF

2:45 - 3:00 pm

Shared Refreshment Break: PLMA Education Class and Interest Groups | Century C
Sponsored by GridX

3:00 - 4:30 pm

Current Challenges for Public Power Organizations and Cooperatives
Join the Interest Group Co-Chairs as they outline a significant challenge facing this sector, then jump into a high energy brainstorming session to find solutions and alternative approaches, while identifying both obstacles and opportunities. To share specific sector challenges for discussion in this session, please contact Gary Smith at gary.smith@sagewell.com.

Gary Smith, Sagewell

Gary Smith
Sagewell

Lauren Schuettler
Wabash Valley Power Alliance

Patrick Hermann
Seattle City Light

 

3:00 – 3:45 pm | Lawrence Berkeley National Lab (LBNL)
Berkeley Lab Showcases Scalable Strategies for Demand Flexibility in Buildings

Lawrence Berkeley National Lab’s research in demand flexibility (DF) is exploring how to develop grid-interactive efficient buildings that combine the energy efficiency benefits of high-performance buildings with the capability to provide grid services. LBNL’s DF R&D includes early stage technology and controls development plus research on controls applications and technology performance verification. The Lab also supports DF demos from sponsors and works in partnership with building owners, utilities, technology providers, and equipment manufacturers. LBNL’s research covers many applications and grid services, including emerging business models.

Cindy Regnier, Lawrence Berkeley National Lab

Cindy Regnier
Lawrence Berkeley National Lab

 

3:45 – 4:30 pm | National Renewable Energy Laboratory (NREL)
Addressing Rising Energy Demand Through Innovation

The U.S. is facing a significant increase in energy demand driven by AI advancements, the rapid expansion of data centers, manufacturing and industrial growth, and the electrification of transportation and buildings. Buildings alone account for approximately 75% of U.S. electricity consumption and 40% of total energy use. To address these challenges, NREL leverages its state-of-the-art research facilities, advanced energy modeling, hardware-in-the-loop emulation, and real-world demonstrations to provide data-driven insights. Together, these de-risk emerging energy solutions increase efficiency and demand flexibility, optimize grid controls, and identify vulnerabilities, thereby enhancing our energy security. This presentation highlights NREL’s research ecosystem and its role supporting a more reliable, affordable, and adaptive energy infrastructure in the face of accelerating demand.

Rois Langner
NREL Building Technologies and Science Center

Half-Baked: Valuing EV Load Management Programs
Ever wonder why EV load management programs have trouble passing cost effectiveness tests? In this session, a panel of evaluators who have analyzed utility programs will discuss what is necessary for robust, cost-effective EV load management programs, what value streams should be quantified further, and program designs that capture the most benefits.

Katie Parkinson, Pipes and Wires Consulting

Katie Parkinson
Pipes and Wires Consulting

Kessie Avseikova, Opinion Dynamics

Kessie Avseikova
Opinion Dynamics

Meghan Jennings, Rappahannock Electric Co-op

Meghan Jennings
Rappahannock Electric Co-op

Marwa Chowdhury, Central Hudson Gas & Electric

Marwa Chowdhury
Central Hudson Gas & Electric

Bill LeBlanc, LeBlanc Energy Innovation

Bill LeBlanc
LeBlanc Energy Innovation

4:30 - 5:30 pm

PLMA Member Meetup | Benton's (20th Floor)

If you’ve been with us all day in Interest Group sessions or the Training class, it’s time for a well-deserved break! Network with your fellow colleagues and discuss today’s learnings.

Sponsored by
Recurve

5:30 - 6:15 pm

Conference First Timers' Welcome! | Benton's (20th Floor)

If this is your first PLMA Conference, join us for a fun opportunity to meet and get to know some fellow first-time attendees! In addition, our Kansas City hosts will be with us to welcome you to the PLMA community. P.S. You can recognize fellow first-timers by the blue stripe across the top of their badges.

5:30 - 7:30 pm

Leadership Council Dinner and Meeting | Century C

PLMA invites all members of the Leadership Council to join us for a business dinner meeting and discussion. To check if you should be at this dinner, please see the Leadership page.

8:00 - 10:00 pm

“Cinco de Mayo al Italia” Celebration at Lidia’s | Lidia's

Say “Hola!” to fellow conference attendees as we celebrate the Spring Conference and Cinco de Mayo! Join us at Lidia’s, a Kansas City favorite, where we will enjoy cocktails, music, and a whole lot of fun! Come dressed in your colorful and best Cinco de Mayo look, and be ready to do the Macarena! Lidia’s is within walking distance of the Westin Hotel.

Reception Sponsored by
Edge Zero logo
Maracas Sponsored by
Entertainment Sponsored by
Marquee Light Sponsored by

7:30 - 9:00 am

Breakfast in the Sponsor Lounge
Sponsored by Equana Technologies

7:30 - 9:00 am

Women in Load Flexibility: Breakfast Connect and Career Success Panel

Join PLMA’s Women in Load Flexibility Affinity Group for some early morning networking. Then, enjoy some breakfast and an opportunity to hear from two talented colleagues who’ve forged successful load management careers; one from a utility and one from a vendor. They’ll share their personal stories as well as some of the career skills they’ve honed, lessons they’ve learned, and advice they might give.

Whether you are a “woman in load flexibility” or you work with women every day, you are welcome to join us!

Opening Session | Century Ballroom AB
Sponsored by Virtual Peaker
Virtual Peaker logo

Sarah Chatterjee
Electric Power Engineers

9:00 - 9:25 am

Opening Remarks from the Chair

Richard Barone
Oracle Utilities

9:25 - 9:30 am

Welcome to Kansas City

Kevin Brannan
Evergy

9:30 - 10:15 am

How State Policy Affects Load Flexibility Program Valuation and Design

A key challenge in load flexibility programs is how to determine load flexibility value to the grid and how the valuation affects program design. A key determinant to how initiatives are valued for many utilities is the state-level energy policy. This panel will bring together utility representatives from several states to discuss differences in policy and how program designs and valuation practices vary to adapt to these policies. Areas of policy focus will include: capacity and wholesale market value, the value of decarbonization, the inclusion of load flexibility into long-term planning, approaches to non-wires alternatives or deferred T&D upgrades, and resource procurement. Panelists will be asked to summarize their load flexibility initiatives and approaches to valuation and measuring cost effectiveness. In addition, they’ll share how state-level policy has influenced load flexibility program design.

AJ Howard

AJ Howard
Linden Clean Energy

Brian Lusher
Duke Energy

JP Dowling
NRG

Jason Delaney, Arizona Public Service

Jason Delaney
Arizona Public Service

Richard Wright
Ameren Missouri

10:15 - 10:45 am

Refreshment Break
Sponsored by Honeywell
General Session 2 | Century Ballroom AB
Sponsored by Virtual Peaker
Virtual Peaker logo

Co-Chair
Ruth Kiselewich

ICF

Jon Hilowitz, Orange and Rockland Utilities

Co-Chair
Jon Hilowitz

Orange and Rockland Utilities

10:45 - 11:30 am

Utility Operations and Planning—In their Own Words

Join us for this panel of Evergy personnel who need to navigate the changing world of utility planning and operations. Panelists will share their “pain points,” new and emerging challenges, and express where they need assistance.

Derek Kirchner, TRC Companies

Moderator
Derek Kirchner
TRC Companies

Cody Vandevelde
Evergy

Profile Placeholder

Torey Bohan
Evergy

Jim Flucke, Evergy

Jim Flucke
Evergy

Chad Carsten
Evergy

Keaton Riddle, Evergy

Keaton Riddle
Evergy

11:30 am - 12:00 pm

What's Up at PLMA | Interest Group Reports

Hear from PLMA’s eight Interest Groups on their progress and plans going forward, all in short 3-minute clips.
Presenting Groups: Connected Devices, Retail Pricing, Electric Transportation, Global Load Management, Customer Engagement, Commercial & Industrial Load Flexibility, Building Electrification and Public Power & Cooperatives

12:00 - 1:30 pm

Lunch
Sponsored by Opinion Dynamics
General Session 3 | Century Ballroom AB
Sponsored by Energy Hub
Energy Hub logo

Co-Chair
Troy Eichenberger

Tennessee Valley Authority

Co-Chair
Debyani Ghosh

Guidehouse

1:30 - 2:00 pm

2025 PLMA Awards for Excellence in Load Management

Join us as we recognize this year’s award recipients.

Kevin Knight
Baltimore Gas & Electric

Michael Ohlsen, Tallahassee Electric & Gas Utility

Michael Ohlsen
Tallahassee Electric & Gas Utility

2:00 - 3:00 pm

Design Customer-Centric and Cost-Effective Battery Storage Programs

Designing and launching cost-effective and customer-centric battery storage programs involves complex decisions such as choosing technologies, setting incentive levels, and identifying metrics for utility and customer benefits. In this session, E Source will host a conversation with three utility battery program and technology leaders to discuss different stages of program development and the future of batteries in utility portfolios. We’ll also explore how load management teams can leverage granular data on market trends, pricing, and technologies to quantify the value of battery programs, set incentive levels, and justify programs to regulators. Xcel Energy will also discuss how they incorporated scalable solutions for grid flexibility into their most recent distribution plan filing. Arizona Public Service and Tucson Electric Power will share considerations that could impact their future battery value-capturing strategy, including experience with current programs and forecasted improvements in pricing and performance.

Michael Hartnack
E Source

Jason Delaney, Arizona Public Service

Jason Delaney
Arizona Public Service

Kristin Gaspar
Xcel Energy

Bryan Jungers
Tucson Electric Power

3:00 - 3:30 pm

Refreshment Break
Sponsored by Honeywell
General Session 4 | Century Ballroom AB
Sponsored by Energy Hub
Energy Hub logo

Co-Chair
Jenny Roehm

Schneider Electric

Michael Brown, Berkshire Hathaway, NV Energy

Co-Chair
Michael Brown

Berkshire Hathaway, NV Energy

3:30 - 4:00 pm

PLMA Utility Members Share

In this 30-minute session you’ll hear from several of our utility members on situations that they’re currently experiencing. Topics may include a “problem” that needs solving, unexpected results from a pilot (good or bad), or even just a request for information. These 3-5 minute presentations have few slides and have a goal of creating awareness and potential follow-up conversations.

4:00 - 4:30 pm

Sponsor Technology Advancement Roundtable

Join us to hear from PLMA sponsors on their unique solutions to industry problems. This fun and original session, which is not a marketing pitch, consists of three-minute “presentation shorts” in which our sponsors provide examples of how they bring value. 

Virtual Peaker logo

4:30 - 6:00 pm

Networking Reception in the Sponsors Lounge
Reception Sponsored by Kraken Technologies and Resideo Grid Services
Resideo grid services logo

8:00 - 9:00 am

Breakfast in the Sponsor Lounge

9:00 - 9:45 am

Sponsored by Armada Power
Kevin Knight, Baltimore Gas & Electric

Co-Chair
Kevin Knight
Baltimore Gas & Electric

Corey Wheat, Copeland

Co-Chair
Corey Wheat

Copeland

What’s Old is New Again: Rethinking Switch-based HVAC Control
Switch-based control networks are the overlooked, unsexy stepchild of residential demand response. Quietly, unassumingly, they have been reliably delivering MWs and evolving under the radar alongside their smart, glamorous, more favored peers: thermostat-based programs. But smart thermostat programs are underperforming and costing utilities more than expected, in addition to the hassle they bring through OEM and aggregator middlemen which has caused load serving entities to rethink their approach to residential DR. New technologies like 2-way switches and updated AMI networks have led some utilities to rethink the value of switch-based HVAC networks. Is cheap, simple, and direct “enough” to compete with expensive, smart, mediated, and uncertain?

Jonathan Budner, Franklin Energy

Jonathan Budner
Franklin Energy

Wendy Brummer, Pacific Gas & Electric

Wendy Brummer
Pacific Gas & Electric

Allison Hamilton, National Rural Electric Cooperative Association

Co-Chair
Allison Hamilton

National Rural Electric
Cooperative Association

Joana Abreu, Efficiency Vermont

Co-Chair
Joana Abreu

Efficiency Vermont

Scaling Down: Smaller Utility DR Programs Where Every Customer Counts
Every utility, regardless of size, has an important role to play in managing peak demand. Although many factors are involved in the success of a demand response program, all demand flexibility programs and VPPs thrive with one simple ingredient: customer enrollment and participation. This panel will dive into Northeastern REMC’s smart thermostat program’s success and enrollment strategies. We’ll also highlight the technology needed to ensure continued engagement and retention in these types of programs. Join us as we discuss how to connect and engage with customers to incentivize their enrollment and participation in demand response.

Alex Aznar
Virtual Peaker

Christopher Todd, Northeastern REMC

Christopher Todd
Northeastern REMC

Sponsored by Olivine
Beth Reid, Olivine Inc.

Co-Chair
Beth Reid

Olivine Inc.

Ross Malme, Malme Energy Consulting

Co-Chair
Ross Malme

Malme Energy Consulting

Overcoming Certification Hurdles to Build Stronger Vendor-Utility Partnerships
The certification and approval process is a significant hurdle for technology vendors looking to scale within utility operations. Lengthy, complex and costly procedures—such as testing protocols and vendor qualification—can extend project timelines and increase costs, straining vendor-utility relationships. Regulatory requirements add further complexity, with varying standards across regions and jurisdictions, delaying technology adoption. Speakers from TRC, Edge Zero and Dominion Energy Virginia will give consultant, technology vendor and utility-provider perspectives on the challenges vendors face and how delays hinder business and innovation. They will also explore how early transparency and collaboration can help navigate these hurdles. The utility perspective, represented by Dominion Energy Virginia, will address the role of certification in ensuring safety, compliance, and grid reliability. Speakers will discuss ways vendors and utilities can collaborate to streamline processes, improve communication, and create a more efficient path for technology adoption at scale.

Derek Kirchner, TRC Companies

Derek Kirchner
TRC Companies

Jonathan "J.T.", Thompson Edge Zero

Jonathan “J.T.” Thompson
Edge Zero

Sponsored by E Source
Olivia Patterson, Opinion Dynamics

Co-Chair
Olivia Patterson

Opinion Dynamics

Joel Schofield, Threshold

Co-Chair
Joel Schofield

Threshold

Driving the Grid Forward: Transformer-Constrained EV Managed Charging
As electric vehicle (EV) adoption accelerates, managing grid impacts at the local level is crucial. This panel brings together Vermont Electric Cooperative (VEC), Duquesne Light Company (DLC), and Camus Energy to explore innovative solutions for transformer-constrained EV managed charging. VEC will share insights from their pilot program using managed EV charging to avoid transformer overloading. DLC will present findings from a grid-wide analysis on the value of transformer-constrained charging strategies. Camus will discuss their experience integrating data sources to enable planning and operational workflows for grid-constrained EV charge management. Attendees will learn practical strategies for balancing local grid reliability with electrification goals.

Sarah Colvin

Sarah Colvin
Camus Energy

Alex Rosenblatt, Duquesne Light Company

Alex Rosenblatt
Duquesne Light Company

Cyril Brunner

Cyril Brunner
Vermont Electric Cooperative

9:45 - 10:30 am

Sponsored by Armada Power

From Paging to Premium: Load Control Switches Ain’t What They Used to Be
Demand response programs originally deployed one-way load control switches but are finding new life on utility-owned AMI networks. Durable and cost-effective two-way communication is allowing for better asset retention, program performance, and broader DR options.

During this panel session we will discuss where several utilities are in their journey, how traditional DR fits into their DER portfolio, and hear their experiences and lessons learned coordinating with their AMI teams.

Christine Cole, Itron

Moderator
Christine Cole

Itron

Wendy Brummer, Pacific Gas & Electric

Wendy Brummer
Pacific Gas & Electric

Susan Marinelli, Pepco Holdings

Susan Marinelli
Pepco Holdings

Patrik Ronnings

Patrik Ronnings
Xcel Energy

Bridging the Gap: Collaboration Between Cooperatives and IOUs in Flexible Load Management
Rural electric cooperatives (co-ops) face unique challenges in managing flexible loads, ensuring grid reliability and integrating distributed energy resources (DERs). Co-ops often have fewer resources and infrastructure than larger investor-owned utilities (IOUs), yet their ability to adapt to changing demand and decentralized generation is vital for grid stability. While challenges like limited access to advanced technologies and data exist, the co-op membership model encourages innovation and member-focused solutions. This panel, moderated by Edge Zero with representatives from three co-ops, will address these hurdles, including data access, communication barriers and funding challenges for grid technologies. Each utility will explore how these factors influence their approach to load management and grid operations, sharing insights and best practices beneficial for both co-ops and IOUs. The panel will also discuss strategies for enhanced collaboration between co-ops and IOUs, promoting a more resilient and reliable grid in the face of growing clean energy demand.

Moderator
Jessie Peters

Edge Zero

Cyril Brunner

Cyril Brunner
Vermont Electric Cooperative

Michael Ryan, Kit Carson Electric Cooperative

Michael Ryan
Kit Carson Electric Cooperative

Shawn Grant, PacifiCorp

Shawn Grant
PacifiCorp

Sponsored by Olivine

Re-Tuning the Trade Ally Network to Meet Large Demand Response Goals
For many utilities to meet their ambitious demand response targets in the coming years, it will take a village – or as we call it in the demand-side management program world, a strong Trade Ally (TA) Network. TA Networks have long been relied upon by energy efficiency program implementers to achieve and scale efficient market transformation. However, very few demand response programs presently leverage these networks. Previously dominated by lighting contractors, TA Networks have evolved to include more diverse providers of efficient building equipment and services, and now – demand response market partners. Our session offers an overview of the key market partners capable of moving the needle on demand response enrollment and performance, as well as the shared experience of Generac, GridBeyond, TRC, and our utility partners in developing new strategies to engage these market actors, including challenges encountered, lessons learned, and results achieved to date.

Maddie Emerson, TRC Companies

Maddie Emerson
TRC Companies

Randall Chasten
Generac Power Systems

Christian Mapes, GridBeyond

Christian Mapes
GridBeyond

Chris DeLaTorre, Evergy

Chris DeLaTorre
Evergy

Sponsored by E Source

Improving on Success: Revisiting Consumers Energy’s PowerMIDrive Program
By focusing on outcomes and accessibility, Consumers Energy’s PowerMIDrive program has become one of the most successful EV load management programs in the US. PowerMIDrive uses AMI-based passive EV load management – more than 90% of all charging happens overnight and less than 2% of charging occurs during system peak hours. Since presenting at the 2023 EV Symposium, participation in the PowerMIDrive program has more than doubled, and importantly, 50% of grid impacting vehicles are enrolled. This presentation will highlight some of the innovative changes to the program, and the data that has informed them. One new feature addresses “timer peaks” by spreading EV load throughout overnight hours, and Consumers/Sagewell monitor distribution system stress for high value peak reduction target marketing. Even after the Michigan Public Service Commission (MPSC) added a 12-month cap on incentives, former participants continue to charge off-peak at nearly the same level.

Justin Stowe, Consumers Energy

Justin Stowe
Consumers Energy

Gary Smith, Sagewell

Gary Smith
Sagewell

10:30 - 11:00 am

Refreshment Break in the Sponsor Lounge
Sponsored by Honeywell

11:00 - 11:30 am

Sponsored by Olivine
Melissa Leymon, Oracle Water & Utilities

Co-Chair
Melissa Leymon

Oracle Water & Utilities

Dave Alspector, Tierra Resource Consultants

Co-Chair
Dave Alspector

Tierra Resource Consultants

Batteries Unleashed: Supercharging Benefits Through Smarter Storage Programs
Battery storage systems can offer myriad benefits ranging from resiliency, peak demand reduction, and energy arbitrage (to name a few). Programs incentivizing adoption of energy storage technologies are proliferating throughout the country – California provides upfront incentives for the installation of battery storage systems that serve a customer’s needs. In other states like Massachusetts, New York, and Vermont, different models are emerging ranging from utility ownership of batteries, utility/aggregator dispatch of batteries, and pay for performance programs. California currently finds itself at a crossroads regarding the future of battery storage. The State has provided incentives for tens of thousands of battery storage systems and produced tangible benefits to both participants and non-participants, providing resiliency during multi-day outages, generating greenhouse gas (GHG) emissions reductions, reducing system peak load, and delivering bill savings to customers. At the same time, research has shown that residential batteries are only discharging roughly 45% of their kWh capacity on average on a daily basis and 16% of their kW capacity during the system peak hour. As California looks to the future, should its battery program be considered a success given the benefits listed above, or are we only beginning to scratch the surface of potential benefits? Optimal dispatch modeling suggests that a battery optimized to provide grid benefits could provide 4x the societal benefits than systems are currently providing, and a system optimized for GHG emissions reductions could achieve 3x the reductions observed today. Exposing customers to marginal-cost based rates could dramatically improve grid benefits but significantly reduce bill savings.

William Marin

William Marin
Verdant Associates

Maya Noesen
California Public Utilities Commission

Chris Ashley, EnergyHub

Co-Chair
Chris Ashley

EnergyHub

Jeff Ihnen, Michaels Energy

Co-Chair
Jeff Ihnen

Michaels Energy

Unlocking Growth: Empowering Commercial and SMB Customers in DR
In 2024, PGE’s Energy Partner Smart Thermostat (EPST) and Energy Partner On Demand (EPOD) programs achieved unprecedented growth, with the EPST program experiencing a remarkable 260% increase in participation. Despite the challenges of engaging commercial and industrial customers in demand response & programs—where C&I customers constitute less than 2% of DR participants but deliver over 50% of peak demand savings nationwide—PGE has made significant strides in scaling its programs. This session will explore the strategies that fueled these successes in 2024, from innovative customer engagement tactics and connected device integration to addressing barriers specific to the C&I sector. Attendees will gain actionable insights on scaling commercial load management programs, engaging underserved communities, and aligning DR efforts with decarbonization goals, while learning best practices for unlocking the immense potential of C&I customers in DR programs.

Gabriel Kjos, Portland General Electric

Gabriel Kjos
Portland General Electric

Daniel Glatman, Resideo

Daniel Glatman
Resideo

Sponsored by Recurve
Recurve
Katie Parkinson, Pipes and Wires Consulting

Co-Chair
Katie Parkinson

Pipes and Wires Consulting

Hayley Burns, TRC Companies

Co-Chair
Hayley Burns

TRC Companies

Maximizing Flexible Load Potential with Machine Learning
Utilities often struggle to identify when customers are using major end-use devices like HVAC systems and EV chargers—essential data for flexible load management programs. Without this visibility, demand-side management and marketing teams cannot target customers, limiting program effectiveness. To solve this problem, Alabama Power Company partnered with E Source to apply machine learning to 15-minute interval kWh AMI data. Our approach detects HVAC and EV usage patterns, classifies equipment types, and scores customers based on HVAC usage intensity compared to peers. The results are helping demand-side management teams refine their program strategies, focusing on more efficient targeting and resource allocation. In this session, we’ll walk through the process behind this data-driven solution and share lessons learned, including: Using AMI data to detect major end uses Helping EV customers optimize charging based on time of day for maximum savings Refining ongoing strategies to improve marketing and grid management.

Will Gifford, 
E Source

Will Gifford

E Source

Joyce Solomon

Southern Company

Sponsored by Elexity
Brad Davids, WeaveGrid

Co-Chair
Brad Davids

WeaveGrid

Co-Chair
Jacob Chacko

Eaton

Load Flexibility For All: Dynamic Rates for Commercial Customers
Discover how today’s commercial buildings can be enabled to deploy artificial intelligence to “shift and shimmy” in response to dynamic pricing. This session will explain that with the help of innovative software, commercial customers can reduce costs and enhance resiliency by leveraging hourly electricity prices through SCE’s Dynamic Rate Pilot. We’re not just talking about managing HVAC systems, but all flexible loads behind the meter including EV charging and stationery batteries. This overview of a dynamic price response demonstration at multiple sites is a postcard from the future – real customers controlling real equipment in response to real-time prices. We’ll share promising results from multiple sites that participated in SCE’s Dynamic Rate Pilot, that deepen our understanding of the range and variability of load flexibility.

John Powers, Elexity

John Powers
Elexity

Mark Martinez, Southern California Edison

Mark Martinez
Southern California Edison

11:30 am - 12:00 pm

Sponsored by Olivine

Understanding the Impact of DER Adoption on Load Shapes
Since 2021, EPRI, the National Renewable Energy Laboratory, Lawrence Berkeley National Laboratory, and seven electric utilities have been exploring the propensity of residential and commercial customers to adopt a range DER technologies (solar PV, energy storage, and/or electric vehicles and attendant charging infrastructure). Funded by the DOE, this effort has entailed collecting/analyzing a comprehensive survey data set to discern customer adoption preferences, assessing real-world customer interconnection and premise-level metering data to determine baseline customer load shapes from which to extrapolate the effects of DER adoption, and developing a forecasting tool for modeling national/regional adoption outlooks. This presentation will describe key takeaways from the stated and revealed customer survey results, and then focus in on the implications of DER adoption on customer energy use. It will discuss the time-differentiated and aggregate differences in consumption between DER non-adopters, singular adopters, and co-adopters to characterize prospective load shape management opportunities.

Nadav Enbar, EPRI

Nadav Enbar
EPRI

Beyond the Screen: Engaging Small-to-Medium Non-Residential Customers
Demand management programs are becoming increasingly critical for electric utilities, benefitting participants while supporting grid reliability and sustainability goals. However, securing enrollments from small-to-medium-sized commercial accounts requires more than a “one-size-fits-all” approach. These customers are traditionally non-managed accounts, and despite their interest in being part of the solution, they require flexible program options, reliable event strategies and a customized event day action plan to meet their specific needs. This presentation will showcase Xcel Energy’s Demand Management portfolio, which includes programs such as Peak Partner Rewards and Peak Flex Credit. Xcel Energy designed this portfolio specifically to serve the non-managed customer base. Michaels Energy, the implementation contractor, provided marketing and engineering support tailored to these often-overlooked customer groups. By combining technical expertise with personalized engagement, this presentation demonstrates how utilities can effectively connect with small-to-medium businesses, enable them to participate, and inspire their commitment to energy efficiency and carbon reduction goals.

Joseph Koski, Xcel Energy

Joseph Koski
Xcel Energy

Tyler Kashdan

Tyler Kashdan
Michaels Energy

Sponsored by Recurve
Recurve

Multifamily Line Voltage Thermostats: A Load Flexibility Story in Progress
NEEA and Puget Sound Energy partnered on a winter load flexibility study on Line Voltage Thermostats (LVTs) in multifamily buildings. We aimed to understand the current load shifting potential of LVTs for baseboard heating, learn about building owner and tenant recruitment, and test event strategies to limit customer impact. We identified opportunities to improve future results (such as technology enhancements and building envelope energy efficiency). We installed LVTs and Wi-Fi in two multifamily properties. We educated tenants about how to sign-up and receive participation incentives by responding to surveys throughout the study period. Several event calling protocols were tested (morning/evening, event duration, and event frequency). Utility meter and telemetry data were analyzed to assess impact. We will share findings, key learnings, and next steps to maximize potential for multifamily load flexibility. Additionally, we will highlight coordination between energy efficiency and load flexibility to achieve better customer experience and results.

Thomas Smith

Tom Smith
Puget Sound Energy

Brenda Hunt, Northwest Energy Efficiency Alliance

Brenda Hunt
Northwest Energy Efficiency Alliance

Sponsored by Elexity

Innovation and Interoperability via adoption of OpenADR 3.0
Using the PG&E’s Peak Day Pricing and Capacity Bidding Program as examples, this session highlights the real-world challenges that OpenADR 2.0 users have had in supporting the standard and the innovation that can be unlocked with the recent release of OpenADR 3.0. OpenADR 3.0 provides simplicity at a time when technology is becoming more complex, offers a modern web service design that is easier to use, provides added functionality which makes energy management easier and future-proofs energy systems. The speakers will share unique insights about the development of the OpenADR 3.0 standard, major technical departures from previous versions and how OpenADR 3.0 will accelerate interoperability of DERs into flexible load programs. The session will showcase various projects leveraging the new standard, standard adoption into ADR programs and where OpenADR fits in with other “hot” standards (CSA Matter 1.4, IEEE 2030.5).

Wendy Brummer, Pacific Gas & Electric

Wendy Brummer
Pacific Gas & Electric

12:00 - 1:30 pm

Lunch in the Sponsor Lounge
Sponsored by Eaton

1:30 pm

Sponsor lounge closes
Closing Session | Century Ballroom AB

Robin Maslowski
Trillium Energy Consulting

1:30 - 2:30 pm

Powering Resilience in Times of Unprecedented Grid Emergencies

Extreme weather events have caused nearly 1,000 major power outages between 2014 and 2023 double the number of outages in the early 2000s. These disruptions leave millions without power each year, and their frequency is expected to continue to grow. Taking lessons learned from these events, utilities are upgrading infrastructure, adopting smart technologies, implementing load management strategies, and launching customer incentive programs. Emergency response initiatives have shown that customers can quickly provide substantial load flexibility through Virtual Power Plants (VPPs) and Demand Response (DR). What would it take to replicate these successful outcomes nationally? This panel brings together utilities from across the country to discuss what they’ve done to improve readiness for emergency events and explore load flexibility as a grid resiliency tool. Panelists will share the operational requirements and challenges of the initiatives they manage, highlighting the innovations that have delivered the greatest value towards grid resilience.

Beth Reid, Olivine Inc.

Beth Reid
Olivine, Inc.

Chetna Smith, Southern California Edison

Chetna Smith
Southern California Edison

Stacy Phillips
Duke Energy

Troy Eichenberger
Tennessee Valley Authority

Juan C Patiño Peralta
LUMA Energy

2:30 pm

Welcome to Las Vegas for the Fall 2025 Conference!
Michael Brown, Berkshire Hathaway, NV Energy

Michael Brown
Berkshire Hathaway, NV Energy

2:40 pm

Closing Remarks

Robin Maslowski
Trillium Energy Consulting

2:45 pm

Ice Cream Social
Sponsored by Resource Innovations

3:15 - 5:00 pm

ULME