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The 2025 PLMA Fall Conference will offer practical insights into flexible load management, DERs as a grid resource, flex load valuation, equitable access through flex load, decarbonization, EV managed charging, and much more! We hope you’ll join us for exceptional peer-selected sessions, plentiful networking, and important insights into the evolving energy transition.

Twice a year, PLMA convenes ~425 load management practitioners for peer-led discussions and conversations on key energy topics and developments, all within a welcoming and supportive professional community.

Attendees include representatives of private and publicly owned utilities, technology companies, energy solution providers, equipment manufacturers, research and academic organizations, government, and regulatory staff.

We encourage everyone with an interest in flexible load management and its important role in the energy transition to join us in Henderson, Nevada!

Destination

Henderson, NV

When

November 3-5, 2025

Location Details

Westin Lake Las Vegas 
101 Montelago Blvd,
Henderson, NV 89011
(702) 567-6000

Registration

Members Pricing

$1,695

Register Members

Non-Members Pricing

$2,595

Register non-Members
  • PLMA members must sign in with your authorized PLMA user account to receive member rates or to use a member pass.
  • If you need information on member passes, contact Monica Hammond at mhammond@flexload.org.
  • If you are not a PLMA member, click the box above “Register Non-Members and follow the directions to create a PLMA user profile
    and receive PLMA’s non-member rate.
  • Please be advised late registration fees will apply beginning Monday, October 27, 2025.

Registration includes one admission to all core conference sessions. Attendees who pay the full registration rate and whose organizations
are not already PLMA members will receive the incremental registration fee as a membership credit if they join before December 30, 2025.

Conference Location & Hotel

Westin Lake Las Vegas Resort in Henderson, NV 
101 Montelago Blvd,
Henderson, NV 89011
(702) 567-6000

Situated to the west of Lake Mead, a 30-minute drive from McCarran Airport (LAS), the Fall PLMA Conference will be hosted at the Westin Lake Las Vegas. The hotel, which is located on a man-made reservoir, includes comfortable guest rooms and meeting rooms, plus restaurants, and amenities. Tranquil Henderson, Nevada boasts the world’s largest Cactus Collection, a Bird Viewing Preserve, a Veteran’s Memorial Wall, and the opportunity to visit the historic Hoover Dam.

Westin Lake Las Vegas in Henderson, NV

Book Your Room:
DEADLINE for the PLMA Room Block: 12pm PT, Thursday, October 9th

Lodging is not included with your conference registration. Make sure all of your organization’s attendees have time to book a room. PLMA’s preferential rate of $149 a night at the Westin Lake Las Vegas ends at 12 pm PT, Thursday, October 9. Register online at: Book MY PLMA Hotel Room

PLMA’s preferential rate is good for the dates October 28 through November 10, 2025, until it’s sold out. If you receive a sold out message when trying to book, try a different set of dates, as the pre- and post-days may sell out earlier than the main conference days. If that happens, access the booking window on the hotel’s webpage or call the hotel directly at 702-567-6000 and ask for the PLMA room block.

Choose PLMA’s event dates which are November 3-5, 2025.

Taxes, fees, and optional gratuities are not included in PLMA’s preferential rate. Please note that PLMA never uses an attendee or exhibitor lodging provider. We provide you the ability to book directly, and cannot be responsible for promises made or broken by unaffiliated third parties.

Conference FAQ

Conference Pricing Discounts

  • Planning to register multiple conference attendees? Consider a sponsorship that includes free conference passes. View “How Do I Become A Sponsor” in the conference FAQ to learn more.
  • Academic members receive 50% off the standard member registration.
  • Needs-based scholarships in exchange for volunteering: A limited number of opportunities exist to volunteer at the conference in exchange for a discounted registration. Please contact Judy Knight for more information.

How do I become a sponsor?

Learn about sponsorship opportunities here.

Payments, Cancellations, and Refunds Policy

  • All registration payments must be received one week prior to the conference. All walk-up registrations, including those for off-site events, must be paid on-site at the time of signup.
  • If circumstances change and you are no longer able to attend this event, you can cancel your registration for a full refund until Monday, October 27, 2025. Cancellations received on or after Tuesday, October 28, 2025, will receive a 50% refund of the total registration fee.
  • If you become ill after October 31, 2025 please obtain a doctor’s note documenting your illness. In this situation, you can apply your registration fee as a credit toward a future PLMA event, or you can request a refund in the form of your original payment method. Please email your doctor’s note with proof of illness to memberservices@flexload.org.
  • PLMA is unable to issue refunds for no-shows.

Meals

PLMA provides breakfast and lunch each day, together with light refreshments and two receptions. You are free to make your own dinner plans anywhere you choose.

Getting Around + Parking

For those flying in you may Lyft or Uber directly from the airport to the hotel.

Parking (On-site fees)

  • Hourly, $21
  • Parking on-site is complimentary
  • Please be advised that transportation from the hotel back to the airport via rideshare may pose challenges due to availability of drivers within the area of the resort. PLMA will provide further details soon on pre-arranged transportation options as you head back home.

Safety & Wellbeing

  • MASKS: Please respect the space of colleagues who need to continue to wear masks.
  • VALUABLES: Please do not leave your valuables and belongings unattended, at any time!
  • MISSING BADGE: Please notify the PLMA Registration Desk if you notice someone at the conference without a PLMA name badge.
  • SAFETY IN NUMBERS: Please walk in groups of two or more whenever you leave the hotel property.
  • EMERGENCY OR MEDICAL EMERGENCY: Please notify the PLMA Registration Desk immediately, in person or by phone via Nick Philip at 317-519-9686. PLMA will summon additional help and provide you with next steps.

Conduct 

All attendees or others who interact with attendees must comply with PLMA’s Code of Conduct posted at PoliciesSome policies are highlighted below but these are not the entirety of the policy or the Code of Conduct. You are encouraged to review the Code of Conduct in its entirety to ensure you and your organization are in compliance during PLMA events. Here are a few key highlights:

  • Anti-Harassment Policy:
    PLMA is dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, color, ethnicity, political position, or religion.
  • Conference Promotion Policy:
    PLMA recognizes that one of the benefits of a PLMA event is the interaction among the attendees and the open environment provided. It is the intent of PLMA that participants attending PLMA events be allowed to fully participate without outside distraction.
  • Anti-Trust Statement:
    PLMA’s Antitrust guidelines direct all conference participants to avoid discussion of topics or behavior that would result in anticompetitive behavior including: restraint of trade and conspiracies to monopolize, unfair or deceptive business acts or practices, price discriminations, division of markets, allocation of production, imposition of boycotts, and exclusive dealing arrangements.
  • Photographs:
    Video recordings, screenshots, and still shots are taken throughout the event and may be posted afterward as conference resources. By completing registration you agreed to have your image captured and all such images may be used for PLMA promotional purposes. 

Free Time 

You are welcome to conduct your own special events or meetings that do not compete with PLMA’s conference agenda. To make meetings more accessible and still allow registrants to get the most out of the conference’s learning and networking opportunities, PLMA offers the following guidance for hosting sanctioned sponsor or other activities: (please also see the Conference Promotion Policy in the Code of Conduct)

Please schedule your personal and professional meetings and activities either prior to or following PLMA’s scheduled conference programming.

  • Monday, November 3:
    Conference activities are scheduled for 
    6:30 to 10:00 pm
  • Tuesday, November 4 and Wednesday, November 5:
    The conference agenda includes a 90-minute lunch during which food will be served for the first 30 minutes. Free time is available during the last hour until conference sessions resume.
  • Tuesday, November 4:
    The networking reception is scheduled for 90 minutes. Food will be served during the first hour and free time will be available after the first hour.
  • Wednesday, November 5:
    ULME’s Networking Dinner will end at 8 pm. Please plan personal and/or professional activities following the dinner.
  • Thursday, November 6:
    The ULME meeting concludes at 4 pm. Please plan personal and/or professional activities for after 4 pm.

Social Media

Promote Your PLMA Participation on Social Media!

PLMA encourages conference sponsors, speakers, and attendees to join our LinkedIn Group for “Flexible Load Management, DR, DERs, and Managed Charging Practitioners” and to post about your conference highlights and participation. Link to this PLMA industry group page here.

Please hashtag your conference-related posts with: #Fall25PLMAflm.

In addition, if your team would like to make their own posts on their personal LinkedIn pages, please encourage them to also tag these with #Fall25PLMAflm so PLMA can share them with others.

By the way “flm” suffix stands for “flexible load management” and helps us to distinguish our PLMA from the Package Label Manufacturers Association (also a PLMA). Thank you!

See Who Is Attending

The following list includes the position titles and organizations of registered load management practitioners who will be attending the Fall 2025 PLMA Conference as of October 2, 2025.
Organization
Professional Title
3Degrees Sr. Director, Utility Products
3Degrees VP, Utility Partnerships
ADM Associates Senior Director
AESP VP of Member Services
Alabama Power DSM Program Manager
Amazon Mr
Ameren Missouri Manager, Demand Response
American Council for an Energy–Efficient Economy (ACEEE) Buildings Decarbonization Analyst
Apex Analytics Principal
APS Energy Innovation Consultant
APS Program Manager
Arizona Public Service Program Manager
Arizona Public Service Energy Innovation Analyst Sr
Armada Power Vice President – Grid Services
Associated Electric Cooperative, Inc Member Energy Services Specialist
Ava Community Energy Distributed Energy Resources (DERs) Associate
Avista Utilities Sr Program Manager
Baltimore Gas and Electric Company Manager, Load Management Programs
Berkshire Hathaway Energy Director, Integrated Energy Services
Berkshire Hathaway Energy Demand Response Program Manager
Berkshire Hathaway Energy Project Manager, Electrification
Berkshire Hathaway Energy Director, Customer Solutions
Bidgely Solutions Consultant, Strategy & Growth
Bidgely Principal, Product Strategy
Central Electric Power Cooperative Director, Member Services
ChargeScape Business Development Manager
City of Tallahassee Utilities AGM – Integrated System Planning
Clark Public Utilities Clean Energy Program Manager
Clean Power Research Technical Product Manager
CLEAResult Director
CLEAResult Chief Product & Technology Officer
CLEAResult Director, Distributed Energy Resources Practice
CLEAResult ET Practice Consulting Manager
CLEAResult Program Director, Energy Transition
CLEAResult Energy Transition Practice Director
CLEAResult Practice Consultant
CLEAResult Program Manager
CLEAResult Senior Program Director
CLEAResult SEM Senior Data Analyst
CLEAResult Senior Practice Consultant
Codibly, North America Head of US Operations
Commonwealth Edison Manager, Green Power Connection
Consortium for Energy Efficiency Principal Program Manager and Residential Sector Lead
Consumers Energy Sr. Corporate strategy consultant
Copeland Energy & Utility Solutions, Business Development
Copeland Program Manager
Copeland Utility Account Executive
CPS Energy Commercial Program Manager
Demand Side Analytics Partner
DNV Energy Services USA Principal
Dominion Energy Business Process Analyst
Dominion Energy Manager – DER Management & Technology Development
Duke Energy Manager, Residential Demand Response
E3 Director
East Kentucky Power Cooperative Manager, Corporate & Technical Services
ecobee Energy Strategic Accounts and Initiatives Manager
ecobee Energy Senior Manager, Customer Success
ecobee Energy Sales Manager, ecobee Energy
Edge Zero Vice President, Marketing
Edo Director, Utility Sales
Edo Director of Strategy, Co–Founder
Edo Energy Director of Utility Programs
Efficiency Vermont Emerging Opportunities Lead Manager
Electric Power Engineers Senior Director, Electrification Stategies and Programs
ElectriCities of NC Lead Key Accounts & Business Analyst
Elexity Founder and CSO
energy & Environmental Economics Managing Consultant
EnergyHub Senior Product Marketing Manager
EnergyHub Senior Control & Optimization Engineer
EnergyHub Utility Sales Executive
EnergyHub Utility Sales Executive
EnergyHub Senior Director, Client Services
EnergyHub Uitlity Sales Executive
EnergyHub VP, Utility Sales
EnergyHub Business Development
EnergyHub Lead Product Manager, EVs
EnergyHub
EnergyHub Head of Battery
EnergyHub Client Success Manager, Northeast Region
EPRI Principal Team Leader, Grid Edge Customer Technologies
ERCOT Principal – Demand Response Coordination
ERCOT Sr Market Operations Analyst
Ercot Sr. Market Operations Analyst
ERCOT Market Operations Engineer
Escend
ev.energy Head of North America, Sales & Client Success
Evergreen
Evergy Product Manager
Franklin Energy Senior Manager, Residential Product Management
GDS Associates, Inc. Project Lead
Google Area Sales Manager
Google Energy Partnerships
GridX, Inc. Regional Vice President of Sales
Guidehouse Associate Director
Hoosier Energy Manager of Member Solutions
Hoosier Energy
ICF Technical Consultant
ICF Senior Account Manager
ICF Director
ICF Director, Rate Marketing
ICF Manager, Energy Consulting
IGS Energy Commercial Energy Services
Itron Director, Services & Delivery – DEM
Kitu Systems Sr. Advisor
Knoxville Utilities Board Manager, Environmental Stewardship
Konstrukt Principal
Kraken Technologies Ltd. Global Director of Customer Growth
Kraken Technologies Ltd. Senior Solutions Engineer
Kraken Technologies Ltd. Enterprise Sales Director
Kraken Technologies Ltd. Customer Growth Lead
Kraken Technologies Ltd. Energy Markets Manager
Kraken Technologies Ltd. Group Product Manager
Lawrence Berkeley National Laboratory Technology Researcher
Lincoln Electric System Manager, Energy Services
Lincoln Electric System Energy Services Specialist
Linden Clean Energy Principal
Los Angeles Department of Water & Power Senior Load Dispatcher
Lunar Energy Head of Markets
MA DOER Energy Innovator Fellow
Massachusetts Municipal Wholesale Electric Company (MWEC) Sustainable Energy Program and Policy Senior Manager
National Grid Analyst
National Grid Principal Program Manager
National Grid DER Program Manager
National Grid Lead Program Manager
National Grid Ventures – Principal Analyst
National Rural Electric Cooperative Association Director, Markets and Rates
National Rural Electric Cooperative Association Senior Manager Energy Solutions
Northwest Energy Efficiency Alliance Sr. Product Manager – Load Flex
Northwest Energy Efficiency Alliance Principal, Load Flexiblity
NW Natural Peak Load Analyst
NW Natural Senior Economist
Octopus Energy US Head of Flexibility as a Service
Olivine Senior Manager, Special Projects
Olivine CTO
Olivine CEO
Olivine Vice President, Decarbonization Solutions
Opinion Dynamics Sr. Vice President, Industry Engagement
Opinion Dynamics Vice President
Opinion Dynamics Director, Demand Flexibility
Opinion Dynamics Senior Vice President, Industry Engagement
Opinion Dynamics Senior Vice President
Opinion Dynamics Vice President
Oracle Account Executive
Oracle Utilities Energy Solutions, Oracle Opower
Oracle Utilities Enterprise Product Architect – DERMS
Pacific Gas and Electric Company Program Manager, Principal
Pacific Gas and Electric Company Director, Clean Energy Programs
Pacific Gas and Electric Company Demand Response Program Manager (Clean Energy Programs)
Pacific Gas and Electric Company Principal Product Manager
Pacific Gas and Electric Company Principal Product Manager
Pacific Gas and Electric Company Senior Program Manager
Pacific Gas and Electric Company BIP Program Manager
Pacific Gas and Electric Company Product Manager
Pacific Gas and Electric Company
Pacific Northwest National Lab Senior Technical Advisor
Peninsula Clean Energy Sr Manager, DERs
Pentair Pool Program Manager, Energy Initiatives
Performance Systems Development (PSD) VP of Business Development
Pipes and Wires Consulting Principal
Portland General Electric Senior Portfolio Commercial Demand Response Program Manager
Poudre Valley REA Energy Resources Director
Public Service Company of OK Energy Efficiency Coordinator Principal
Public Service Company of Oklahoma Energy Efficiency Coordinator
Puget Sound Energy Supervisor Demand Response
Puget Sound Energy EES Program Manager – Residential Demand Response
Puget Sound Energy EES Program Manager – C&I Demand Response
Puget Sound Energy EES Program Coordinator – Demand Response
Qualus Director R&D
Rainforest Automation VP Marketing and Sales
Rainforest Automation Director Sales
Rappahannock Electric Cooperative Distributed Energy Resources Administrator
Recurve Director of Sales, West
Recurve Director, Sales
Recurve Senior Partnership Manager
Recurve Chief Commercial Officer (CCO)
Resideo Grid Services Business Development
Resideo Grid Services Regional Sales Manager
Resideo Grid Services Director of Technology
Resideo Grid Services Account Manager
Resideo Grid Services Commercial Excellence Manager
Resideo Grid Services Product Manager
Resideo Grid Services Sr. Product Manager
Resideo Grid Services Sr. Marketing Manager
Resideo Grid Services Account Manager
Resideo, Inc. GM
Resource Innovations Advisory Services Principal
Rheem Manufacturing Company Business Development Manager – Energy Market Strategic Initiatives
Rock Energy Storage EVP
Sacramento Municipal Utility District Program Manager
Sacramento Municipal Utility District Power Direct Program Manager
Sacramento Municipal Utility District Program Manager
Sacramento Municipal Utility District Sr. Strategic Business Planner
Sagewell President
Santee Cooper Energy Advisor III
Santee Cooper Utility Programs Analyst III
Santee Cooper Utility Programs Analyst I
Schneider Electric Strategic Account Executive
Scope Services President
Scope Services District Manager
Seattle City Light Conservation Policy Analyst
Seattle City Light Manager, Solutions Design & Management
Self Scientist
Sense Strategic Partnerships Manager
Sense Sr. Solution Manager
Southern California Edison Senior Manager
Southern California Edison Program Advisor
Southern Maryland Electric Cooperative Vice President, Strategy & Innovation
Southern Maryland Electric Cooperative Distributed Energy Resource Manager
Span VP, Business Development
Tennessee Valley Authority Sr. Program Manager
Tetra Tech Sr. Director
The Threshold Group VP, Operations
Threshold VP, Business Development
Tierra Resource Consultants Director
TRC Consulting Lead
TRC Project Manager II
Trico Electric Cooperative, Inc. Dispatch Manager
Trico Electric Cooperative, Inc. Vice President, Member Services and Energy Solutions
Trillium Energy Consulting Founder & Principal
Tucson Electric Power Principal, Energy Programs
Tucson Electric Power Principal
Universal Devices Utility Relations Exec
Uplight Sr. Director, DER Partnerships
Uplight Partnerships Manager
Voltus Senior Sales Director, Product Partnerships
Wabash Valley Power Alliance DSR Coordinator
Wabash Valley Power Alliance Manager, DSR & Member Engagement
Wabash Valley Power Alliance
Xcel Energy Senior Manager, Product Portfolio
Peak Load Management Alliance Executive Director & CEO
Peak Load Management Alliance Health & Safety Coordinator
Peak Load Management Alliance Senior Operations Director
Peak Load Management Alliance Chief Development Officer
Peak Load Management Alliance Sponsorship Manager
Peak Load Management Alliance Resources Manager