You will develop marketing strategies to increase the adoption of our technology, support new product and services launches, coordinate advertising campaigns to increase the awareness and conversion of rebate programs, oversee product promotions and contribute to developing a promotional pricing and execution strategy, and help us communicate to the industry the exceptional things we’re doing. For all facets of the role, you will be analyzing and reporting on the results to make strategic recommendations to the Marketing and Energy departments on an on-going basis.

How You’ll Make an Impact: 

• Develop a deep understanding of our customers, their business structures, market motivations, and the dynamics that drive their decision-making.
• Work closely with the Energy leadership team to strengthen partnerships, launch new programs, and expand ecobee’s presence in the North American energy sector.
• Build and execute strategic marketing initiatives that drive adoption of our products, aligning with sales objectives and leveraging rebate programs.
• Act as a brand champion internally for ecobee Energy to educate, inform and gain alignment for marketing initiatives
• Lead co-marketing programs with utility marketplace partners, leveraging promotional opportunities to accelerate product adoption.
• Own the development and execution of demand-management programs, including advertising, product promotions, and campaign strategies.
• Work closely with the Base Communications and Product Marketing team to build relevant and timely communications for both our utility clients, and the end consumer
• Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and consumers.
• Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts.
• Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance.
• Manage marketing budgets and track spend to ensure alignment with business objectives and revenue goals.
• Provide clear performance reporting and actionable insights to continuously improve marketing effectiveness

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