ev.energy is excited to share our new playbook, “The Utility Playbook: Turning EV Grid Risk into a $30 Billion Opportunity,” with research support from The Brattle Group, attached here for your reference!

About the playbook:

This playbook serves as a strategic guide for utilities to leverage electric vehicles as their most valuable asset. We believe your members would greatly benefit from this playbook, and we hope you will be able to share it with them in the following weeks.

I wanted to share this toolkit, which provides you with all the essential assets and messaging to share this resource with your members and audience if you find it useful.

💡 Key takeaways:

→ The Cost-Avoidance Stack: A proprietary framework that quantifies how every actively managed EV can defer up to $575 in annual utility costs across six distinct layers of the grid—from generation to distribution; 

→ The Full $30B Opportunity: A detailed analysis of how a portfolio approach (blending behavioral, active, and bidirectional charging) unlocks a $30 billion annual prize by 2035; 

→ Actionable Roadmaps: Clear, phased plans for both Utilities (from discovery to a grid-wide VPP) and Regulators (from cost-benefit analysis reform to performance-based incentives) to accelerate progress, and; 

→ The Principles for Success: The three core principles—a holistic view, an inclusive customer experience, and a utility-regulator partnership—that separate stagnating pilots from fully scaled programs with net utility and customer benefits.

CLICK HERE to download the playbook.